Invest in Your Kitchen
- Michael LaFido
- 10/1/21
Here’s why the kitchen, the heart of the home, is key to selling a house.
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Why You Always Want to Leave on Good Terms
- Vyral Marketing
- 09/7/21
It’s not wise to leave a transaction on bad terms—here’s why.
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The Power of Event-Based Marketing
- Michael LaFido
- 08/2/21
Event-based marketing can be a powerful tool for selling your home.
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The Mid-Year Report for the Chicagoland Real Estate Market
- Michael LaFido
- 07/20/21
Here’s a quick mid-year update for the Chicagoland real estate market.
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Why an Agent’s Network Is So Important
- Michael LaFido
- 06/24/21
Finding a well-connected agent is important for luxury buyers and sellers.
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How to Cheaply Restore Wood Finishes
- Michael LaFido
- 06/16/21
Here’s a quick tip to help restore your wood surfaces without breaking the bank.
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Getting Your Hands Dirty for Your Clients
- Michael LaFido
- 05/13/21
Sometimes as an agent, you have to get your hands dirty for your clients.
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Why You Should Skip the Discount Agents and Go With a Pro
- Michael LaFido
- 04/20/21
Why You Should Skip the Discount Agents and Go With a Pro
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Tips for Depersonalizing Your For-Sale Home
- Michael LaFido
- 04/1/21
Here’s why depersonalization is so important when selling a luxury home.
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Has Our Market Benefited From the Pandemic?
- Michael LaFido
- 02/2/21
The Chicagoland market has actually benefited from the pandemic.
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Q: Does Your Agent Have Empathy?
- Michael LaFido
- 01/8/21
The agent you hire to buy or sell a home must be empathetic to your situation.
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Q : How Do You Create Luxury "Lifestyle" Videos?
- Michael LaFido
- 12/7/20
A luxury lifestyle video can provide a ton of exposure to increase the likelihood of a sale. Here’s why.
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How Can Our Team Help You Differentiate Your Firm or Business?
- Michael LaFido
- 06/18/19
We would be happy to assist you in launching your dedicated luxury division.
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Are You a Broker-Owner or a Team Leader Looking to Differentiate?
- Michael LaFido
- 06/11/19
We can help you launch a dedicated luxury division or strengthen yours if you already have one, which will also help with recru...
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Are You Up to the Challenge of Spreading Positivity This Holiday Season?
- Michael LaFido
- 11/5/18
Don’t let past obstacles deter you from future successes.
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Sellers: Don't Make This Common Mistake
- Michael LaFido
- 08/20/18
The market, not your agent, dictates price.
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The Top 23 Luxury Agents in Orlando Share Their “Aha” Moments
- Michael LaFido
- 02/21/18
Only 10% of buyers can visualize what it’s like to live in the home.
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Looking Back on 2017 and Forward to 2018
- Michael LaFido
- 12/21/17
From our staff to you and your family, thank you for a great year.
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See Why Architectural Digest Named Our Listing The Most Beautiful Home For Sale In Illinois
- Michael LaFido
- 11/27/17
If you or anyone you know is looking to put your home on the market, don’t keep us a secret.
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Use the Season to Your Advantage: Take Your Home Photos Now
- Michael LaFido
- 11/7/17
You only get one chance to make a first impression, so exterior photos are really important.
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Why Is It Actually a Smart Move to Sell in Fall?
- Michael LaFido
- 10/10/17
Real estate is all about supply and demand.
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How We Facilitated 2 Record Sale Prices in the Past 45 Days
- Michael LaFido
- 09/13/17
It’s not the market, it’s the marketing.
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How Accurate Are Online Price Valuations for Luxury Homes?
- Michael LaFido
- 08/25/17
8 out of the 10 properties were valued at or below 43% of the asking price.
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Using Art to Market Luxury Homes
- Michael LaFido
- 07/7/17
Investment will be worth it when the deal is closed and you no longer have to worry about selling.
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Danger: Why Using the Agent Your Relocation Company Suggests Could Be A Huge Mistake When Selling
- Michael LaFido
- 06/16/17
Relocation agents often make up to 45% less but do way more work.
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‘Proving Them Wrong’ When Marketing A High-End Home
- Michael LaFido
- 06/6/17
When preparing to market a luxury property, first impressions are essential to getting a good sale.
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Why Is Professional Photography Essential for Your Home’s Marketing?
- Michael LaFido
- 05/29/17
Photography is the best way to position your home for sale.
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What Can Matched Pairs Tell Us About Resale Value When Selling A Home?
- Michael LaFido
- 04/20/17
The properties that invested in repairs ended up reaping the rewards.
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Why Are the Next 100 Days Vital to Chicagoland Real Estate?
- Michael LaFido
- 04/4/17
The next 100 days are absolutely vital for anyone buying or selling a home in the Chicagoland market.
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These 4 Tech Upgrades Will Help Sell Your Home
- Michael LaFido
- 03/23/17
If you're thinking about selling your home, I have four ideas on how to incorporate technology and get more buyers through your...
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A Naperville Home With an Indoor Pool and a 2-Story Office
- Michael LaFido
- 03/13/17
A gorgeous property built in 2007 that has that old-world feel and has more than 10,000 square feet.
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Sellers Beware! Don't Hire An Agent Until You Know These SHOCKING #'s
- Michael LaFido
- 02/17/17
As someone selling their home, beware that not all agents are created equal!
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How Can I Help You With Your 2017 Goals?
- Michael LaFido
- 02/3/17
We are already into february, how are you doing with your goals?
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When Is The Best Time To Market Your Home In 2017?
- Michael LaFido
- 12/19/16
Nobody has a crystal ball, but it's always better to sell your home early in the year.
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Be Our Guest And Come Celebrate With Us At The Mansion
- Michael LaFido
- 12/2/16
To celebrate, we’re throwing a client appreciation party at The Palace Royale, and you’re invited.
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Have a Happy Thanksgiving!
- Michael LaFido
- 11/21/16
We’d like to take a moment to express our gratitude to all of you this Thanksgiving.
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How Will the Election Affect Our Real Estate Market?
- Michael LaFido
- 11/8/16
The stock market does well under split governments.
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