Chicagoland Luxury Real Estate Blog

Browse my latest real estate blog posts.

Q : How Do You Create Luxury "Lifestyle" Videos?

Q : How Do You Create Luxury "Lifestyle" Videos?

  • Michael LaFido
  • 11/30/20

A luxury lifestyle video can provide a ton of exposure to increase the likelihood of a sale. Here’s why.

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How Can Our Team Help You Differentiate Your Firm or Business?

How Can Our Team Help You Differentiate Your Firm or Business?

  • Michael LaFido
  • 06/18/19

We would be happy to assist you in launching your dedicated luxury division.

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Are You a Broker-Owner or a Team Leader Looking to Differentiate?

Are You a Broker-Owner or a Team Leader Looking to Differentiate?

  • Michael LaFido
  • 06/11/19

We can help you launch a dedicated luxury division or strengthen yours if you already have one, which will also help with recru...

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Are You Up to the Challenge of Spreading Positivity This Holiday Season?

Are You Up to the Challenge of Spreading Positivity This Holiday Season?

  • Michael LaFido
  • 11/5/18

Don’t let past obstacles deter you from future successes.

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Sellers: Don't Make This Common Mistake

Sellers: Don't Make This Common Mistake

  • Michael LaFido
  • 08/20/18

The market, not your agent, dictates price.

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The Top 23 Luxury Agents in Orlando Share Their “Aha” Moments

The Top 23 Luxury Agents in Orlando Share Their “Aha” Moments

  • Michael LaFido
  • 02/21/18

Only 10% of buyers can visualize what it’s like to live in the home.

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Looking Back on 2017 and Forward to 2018

Looking Back on 2017 and Forward to 2018

  • Michael LaFido
  • 12/21/17

From our staff to you and your family, thank you for a great year.

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See Why Architectural Digest Named Our Listing The Most Beautiful Home For Sale In Illinois

See Why Architectural Digest Named Our Listing The Most Beautiful Home For Sale In Illinois

  • Michael LaFido
  • 11/27/17

If you or anyone you know is looking to put your home on the market, don’t keep us a secret.

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Use the Season to Your Advantage: Take Your Home Photos Now

Use the Season to Your Advantage: Take Your Home Photos Now

  • Michael LaFido
  • 11/7/17

You only get one chance to make a first impression, so exterior photos are really important.

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Why Is It Actually a Smart Move to Sell in Fall?

Why Is It Actually a Smart Move to Sell in Fall?

  • Michael LaFido
  • 10/10/17

Real estate is all about supply and demand.

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How We Facilitated 2 Record Sale Prices in the Past 45 Days

How We Facilitated 2 Record Sale Prices in the Past 45 Days

  • Michael LaFido
  • 09/13/17

It’s not the market, it’s the marketing.

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How Accurate Are Online Price Valuations for Luxury Homes?

How Accurate Are Online Price Valuations for Luxury Homes?

  • Michael LaFido
  • 08/25/17

8 out of the 10 properties were valued at or below 43% of the asking price.

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Using Art to Market Luxury Homes

Using Art to Market Luxury Homes

  • Michael LaFido
  • 07/7/17

Investment will be worth it when the deal is closed and you no longer have to worry about selling.

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Danger: Why Using the Agent Your Relocation Company Suggests Could Be A Huge Mistake When Selling

Danger: Why Using the Agent Your Relocation Company Suggests Could Be A Huge Mistake When Selling

  • Michael LaFido
  • 06/16/17

Relocation agents often make up to 45% less but do way more work.

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‘Proving Them Wrong’ When Marketing A High-End Home

‘Proving Them Wrong’ When Marketing A High-End Home

  • Michael LaFido
  • 06/6/17

When preparing to market a luxury property, first impressions are essential to getting a good sale.

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Why Is Professional Photography Essential for Your Home’s Marketing?

Why Is Professional Photography Essential for Your Home’s Marketing?

  • Michael LaFido
  • 05/29/17

Photography is the best way to position your home for sale.

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What Can Matched Pairs Tell Us About Resale Value When Selling A Home?

What Can Matched Pairs Tell Us About Resale Value When Selling A Home?

  • Michael LaFido
  • 04/20/17

The properties that invested in repairs ended up reaping the rewards.

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Why Are the Next 100 Days Vital to Chicagoland Real Estate?

Why Are the Next 100 Days Vital to Chicagoland Real Estate?

  • Michael LaFido
  • 04/4/17

The next 100 days are absolutely vital for anyone buying or selling a home in the Chicagoland market.

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These 4 Tech Upgrades Will Help Sell Your Home

These 4 Tech Upgrades Will Help Sell Your Home

  • Michael LaFido
  • 03/23/17

If you're thinking about selling your home, I have four ideas on how to incorporate technology and get more buyers through your...

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A Naperville Home With an Indoor Pool and a 2-Story Office

A Naperville Home With an Indoor Pool and a 2-Story Office

  • Michael LaFido
  • 03/13/17

A gorgeous property built in 2007 that has that old-world feel and has more than 10,000 square feet.

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Sellers Beware! Don't Hire An Agent Until You Know These SHOCKING #'s

Sellers Beware! Don't Hire An Agent Until You Know These SHOCKING #'s

  • Michael LaFido
  • 02/17/17

As someone selling their home, beware that not all agents are created equal!

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How Can I Help You With Your 2017 Goals?

How Can I Help You With Your 2017 Goals?

  • Michael LaFido
  • 02/3/17

We are already into february, how are you doing with your goals?

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 When Is The Best Time To Market Your Home In 2017?

When Is The Best Time To Market Your Home In 2017?

  • Michael LaFido
  • 12/19/16

Nobody has a crystal ball, but it's always better to sell your home early in the year.

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Be Our Guest And Come Celebrate With Us At The Mansion

Be Our Guest And Come Celebrate With Us At The Mansion

  • Michael LaFido
  • 12/2/16

To celebrate, we’re throwing a client appreciation party at The Palace Royale, and you’re invited.

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Have a Happy Thanksgiving!

Have a Happy Thanksgiving!

  • Michael LaFido
  • 11/21/16

We’d like to take a moment to express our gratitude to all of you this Thanksgiving.

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How Will the Election Affect Our Real Estate Market?

How Will the Election Affect Our Real Estate Market?

  • Michael LaFido
  • 11/8/16

The stock market does well under split governments.

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Work With Us

Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past twenty years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when positioning and marketing a home.