Browse my latest real estate blog posts.
Here’s why the kitchen, the heart of the home, is key to selling a house.
It’s not wise to leave a transaction on bad terms—here’s why.
Event-based marketing can be a powerful tool for selling your home.
Here’s a quick mid-year update for the Chicagoland real estate market.
Finding a well-connected agent is important for luxury buyers and sellers.
Here’s a quick tip to help restore your wood surfaces without breaking the bank.
Sometimes as an agent, you have to get your hands dirty for your clients.
Why You Should Skip the Discount Agents and Go With a Pro
Here’s why depersonalization is so important when selling a luxury home.
The Chicagoland market has actually benefited from the pandemic.
The agent you hire to buy or sell a home must be empathetic to your situation.
A luxury lifestyle video can provide a ton of exposure to increase the likelihood of a sale. Here’s why.
We would be happy to assist you in launching your dedicated luxury division.
We can help you launch a dedicated luxury division or strengthen yours if you already have one, which will also help with recru...
Don’t let past obstacles deter you from future successes.
The market, not your agent, dictates price.
Only 10% of buyers can visualize what it’s like to live in the home.
From our staff to you and your family, thank you for a great year.
If you or anyone you know is looking to put your home on the market, don’t keep us a secret.
You only get one chance to make a first impression, so exterior photos are really important.
Real estate is all about supply and demand.
It’s not the market, it’s the marketing.
8 out of the 10 properties were valued at or below 43% of the asking price.
Investment will be worth it when the deal is closed and you no longer have to worry about selling.
Relocation agents often make up to 45% less but do way more work.
When preparing to market a luxury property, first impressions are essential to getting a good sale.
Photography is the best way to position your home for sale.
The properties that invested in repairs ended up reaping the rewards.
The next 100 days are absolutely vital for anyone buying or selling a home in the Chicagoland market.
If you're thinking about selling your home, I have four ideas on how to incorporate technology and get more buyers through your...
A gorgeous property built in 2007 that has that old-world feel and has more than 10,000 square feet.
As someone selling their home, beware that not all agents are created equal!
We are already into february, how are you doing with your goals?
Nobody has a crystal ball, but it's always better to sell your home early in the year.
To celebrate, we’re throwing a client appreciation party at The Palace Royale, and you’re invited.
We’d like to take a moment to express our gratitude to all of you this Thanksgiving.
The stock market does well under split governments.
Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past twenty years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when positioning and marketing a home.Let's Connect