About Michael LaFido

Meet Michael

Michael LaFido is a real estate consultant and top-producing real estate agent with over twenty years of experience in the real estate industry. Michael’s marketing has been the featured cover story in Crain’s Chicago Business and highlighted in Forbes, Chicago Tribune, Mansion Global, Wall Street Journal and FOX News Chicago Business Hour to name a few. He is also the author of the books “Luxury Listing Specialist, “Outside The Box”, and “Marketing Luxury”.

Throughout his career, Michael learned the importance of high-caliber
marketing versus “traditional marketing”, which has become pivotal to his success. Over the past twenty years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when positioning and marketing a home.

Michael, the founder of the Marketing Luxury Group, assisting other real estate agents and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations and coaching to help agents and owners sell their luxury homes; utilizing our proven and reputable strategies.

Michael has created the nationally recognized luxury designation for real estate agents which is known as Luxury Listing Specialist (LUXE). This new designation establishes an in-depth and detailed set of standards for agents that represent luxury homes and is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. The trainings are based on the same principles Michael outlines in his book, “Luxury Listing Specialist” that he teaches to agents internationally.

Michael was awarded the 2019 MVP (Most Valued Partner) by “Who’s Who in Luxury Real Estate” (www.LuxuryRealEstate.com)

Many agents within the industry are calling Michael’s methods “The New Standard” for marketing luxury homes today.

PHONE

(630) 674-3488

[email protected]

ADDRESS

130 W Park Ave, Elmhurst, IL 60126

Testimonials

D

D.D.

Mike, provided excellent professional and friendly consul as we moved through the selling process, plus provided appropriate professional contacts needed to complete the closing process as we were preparing to move across the c...

Bill S.

"Michael was very detailed oriented, he spent quite a bit of time suggesting changes that would help sell it better."

D. Decanniere

"Mike was on top of the market and helped us complete the sale of our unique home at the right price and terms."

Brett VanBortel

"Mike is a pro. Knows the market, knows the price, knows what needs to be done to move a property. And very pleasant, too, even thoughtful in his communication with my 83 year old mother."

James Sarwark

"After 15 months with other Realtors, and no offers (and very few showings), Michael, and his team, got the job done in less than five months. His professionalism and "Can Do" attitude made a difference, and I don't hesitate fo...

Penny B.

"Michael LaFido stayed in contact on a regular basis by sending out video emails. He even recognized holidays with you. He was great in getting back to me when I had questions or concerns in a timely manner. Communication is hu...

T. Swiegand

My husband and I interviewed three Realtor groups and we were happy to choose Mike. He was very direct and honest about the real estate process. He suggested some creative marketing plans and provided a complimentary stager to ...

Buyer | Seller

Mike helped my wife and I sell our first home and helped us find purchase our second home. We sold the home in less than 1 week! He provided helpful tips to "show" the house and in turn it was a buyers dream. At the same time w...

Buyer | Seller

Michael LaFido was able to sell our home quickly after taking on the job. He had great knowledge of the neighborhood and the price point we should sell our home. He came to our house explained his process and was able to answer...

Buyer | Seller

Mike is a creative strategic thinker and a go-getter who will do what it takes to get the job done. Mike is an excellent negotiator and has sharp acute knowledge of the real estate market that he has used to inspire realtors na...

Buyer | Seller

I've had the pleasure of doing business with Michael both for business and personal matters. I can confidently say that he is one of the finest business professionals I have had the opportunity to work with. His knowledge of hi...

Buyer | Seller

Mike did a great job with our purchase. We described what was important to us and he was able to guide us to a wide variety of homes that met our needs. When we found a house we wanted, Mike was able to work with a very challen...

Buyer | Seller

Michael was very knowledgeable regarding properties and subdivisions in the areas we were interested in. He guided us through the process and with his help we found the perfect home. At the same, time he did an excellent job at...

Christie L.

Mike was extremely helpful is our short sale process on our rental property. His knowledge of the workings of a short sale and his patience were excellent. He understood that we wanted to be very involved in the process, unlike...

K. Francesconi

Mike LaFido is extremely professional and will go above and beyond to get the job done. He presents himself in a confident and yet laid back manner. It is very obvious that Mike truly loves his profession and it shows the momen...

Brian G. Adams

Michael LaFido is a terrific realtor! He took the stress out of selling our house and helping us buy another home in the same town. He is extremely knowledgeable on the buying and selling process and what was going on in the ma...

Buyer | Seller

Mike is a very dedicated, hard working, and knowledgeable real estate agent. I used Mike in listing my house in efforts to short sell, which I thought was going to be a long and awful process, however the entire process was fas...

Buyer | Seller

Michael helped close a deal on a short sale for me. He was on call 7 days a week for me and followed up to make sure everything was on track. Excellent agent and will go above and beyond his "normal duties". Gave me great advis...

Craig Schallmo

Michael sold our home very quickly and was incredibly helpful throughout the entire process. I would recommend him to anyone looking for a top-notch professional realtor. His professionalism was outstanding and he continued to ...

Buyer | Seller

We used a few other realtors to sell our house in Montgomery Illinois, but Mike was the only realtor that was able to sell our house for the price we wanted. Mike was fantastic to work with and we highly recommend him if you ar...