A longtime domain of family-owned meatpacking businesses, the West Loop has become a serious foodie’s fantasy in recent years – and it’s shown no sign of slowing down. The West Loop was a downtrodden neighborhood for much of the 20th century before it became home to the United Center, then host to the Democratic National Convention in 1996. Thus began its dramatic transformation.
The land between The Loop and the home of the Chicago Bulls and Blackhawks filled rapidly with trendy loft conversions, new construction condos, art galleries, boutiques, nightclubs and dozens of new restaurants. The Randolph Street Market continues to be a draw with more than 200 vendors.
Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past twenty years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when positioning and marketing a home.