We would call the South Loop a boomtown – but that would be an understatement. Chicago's original Gold Coast in the late 19th century, the South Loop was once home to the likes of Marshall Field, George Pullman, and Philip Armour. Today the vibrant neighborhood is known for its access to the lakefront, shops, restaurants, parks, Museum Campus, and The Loop. The area continues to evolve and is in the midst of a major transformation, with residential construction booming. Large developments planned and underway include mixed-use projects along the Chicago River and a number of supertall skyscrapers including 1000M – a 74-story luxury condominium tower designed by Helmut Jahn. Meanwhile, several apartment buildings are under construction, bringing thousands of new rental units to the neighborhood. Existing homes offer more choices, from high-rises and mid-rises to townhomes and single-family homes. Buyers can also find unique loft conversions in areas like Printer’s Row.
The South Loop’s housing boom has brought with it an influx of retailers along with eateries and nightlife on South Michigan Avenue. The Roosevelt Collection is a popular destination featuring a movie theater and an assortment of retailers. Museum Campus is the cultural and educational hub of the South Loop and features a collection of attractions including the Field Museum, Shedd Aquarium, Adler Planetarium, and Soldier Field. Residents also enjoy being in close proximity to Northerly Island and public transportation including the CTA’s Roosevelt station.
Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past twenty years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when positioning and marketing a home.