Why Are the Next 100 Days Vital to Chicagoland Real Estate?

Why Are the Next 100 Days Vital to Chicagoland Real Estate?

The next 100 days are absolutely vital for anyone buying or selling a home in the Chicagoland market. We have some research to explain why.

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Whether you're buying or selling a home in the Chicagoland market, the next 100 days are vital.

By the end of those 100 days, it will be mid-July. If you're thinking of selling your house, you really want to get it on the market in the next 30 days because if it's not on the market by the first week of May, you could miss out on a lot of prime buyers who were looking in April or before. If your home isn't under contract by mid-July at the latest, you shouldn't necessarily hit the panic button, but you should be concerned.

Our company has done a lot of research and found that two-thirds of homes that sell in the prime season by the end of August are already under contract going into Memorial Day weekend at the end of May. If your home has been on the market and you haven't seen the activity you want or you're buying a home and you want a second opinion, keep us in mind.

Also remember that if you're selling a high-end property ($500,000 and above) you need to have realistic expectations; you're probably not going to get three or four showings a week. You might get one or two.


I recently had a client who lowered his home's asking price by $4,900 and was frustrated to not get any activity the first week after. Adjusting your price isn't like opening a faucet where a lot of opportunities pour out in many cases.

When selling a high-end home in Chicagoland, you need to be patient and you need to communicate with your agent. Again, if you'd like a second opinion, don't hesitate to reach out to me. Lower-end homes tend to get more activity, but with high-end homes, it's about quality over quantity in showings.

If you're buying or selling a home and you'd like a second opinion or you need an agent to work with, give me a call or send me an email today because the next 100 days are vital. I hope to hear from you soon!

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Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past twenty years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when positioning and marketing a home.