Here’s why depersonalization is so important when selling a luxury home.

When you as a homeowner here in the Chicagoland market go to sell your home, it’s important to depersonalize it. 

We recently put together a book called “Outside the Box” that’s essentially a compilation of past clients who we’ve helped neutralize luxury properties to be timeless classics. 

"Our 'white-glove service' is a combination of decluttering, staging, and more." 

When you're dealing with a difficult market where homes aren’t selling right away, what are you doing to differentiate your home from the competition? A relocation buyer may be coming to town and looking at a bunch of homes. Why should they pick your home over the competition? 

We prepare and depersonalize our listings with what we call our “white-glove service.” We want to make sure the agent and buyer have a better experience with our listing than the competition and make sure your home appeals to the largest possible pool of buyers.  

One of the ways we do this is by positioning your home for success. It’s more than just decluttering, staging, and neutralizing. It’s a combination of all of those things and more. We’re the experts when it comes to positioning a home to sell and depersonalizing it to appeal to the widest possible range of buyers. 

If you’d like a digital copy of “Outside the Box,” don’t hesitate to reach out via phone or email today.  

If you or someone you know needs a second opinion from a real estate professional or just has any questions regarding real estate or the market, don’t hesitate to reach out via phone or email. We’d love to help you.

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Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past twenty years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when positioning and marketing a home.