The Power of Event-Based Marketing

The Power of Event-Based Marketing

  • Michael LaFido
  • 08/2/21

Event-based marketing can be a powerful tool for selling your home.


Today we're talking about the power of event-based marketing when trying to sell your home. The $1 million and above market in the Chicagoland area is still considered a buyer's market. When you're marketing a home at these high price points, you want to hire an agent that's aggressive and thinks outside the box.

We had an event at a $7.5 million property that we're marketing. We partnered with an exotic car club and we had over 40 exotic cars at this amazing property. We had 80 wealthy individuals tour this home. It was a great event because we got great exposure, and the owner was excited because we brought in potential buyers.

When you're looking to buy or sell a home, you want to partner with an agent that is well connected locally and internationally. The Michael Lafido Group are members of the “Who's Who in Luxury Real Estate” international organization. We were named their most valuable partner in 2019.

If you have any questions about buying, selling, or anything else related to real estate, don't hesitate to reach out to give us a call or send us an email.

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Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past twenty years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when positioning and marketing a home.