The power of before-and-after transformations to sell homes faster.


Have you ever thought much about “Before and After” pictures when you go to market and list a home for sale? Only 10% of buyers can visualize themselves in a new home, which is why staged homes sell faster. That’s why I believe in the power of “Before and After” case study books.  It’s important to open your buyer pool up to the largest number of qualified buyers that you can. Our mentality about the benefits of these “Before and After” transformations has helped us sell numerous homes that were unsuccessful at selling with other agents. 


One great example of this is a home I recently put on the market. I was the third agent to get to this property, so clearly something wasn’t working. I took the time to stage the home, get it ready, and de-personalize the decorating, which opened it up to a much larger number of buyers. 


If you’d like to see more examples of successful “Before and Afters”, shoot me a note and I would be happy to share our case studies.. Sometimes, all it takes is an agent who will tell you what truly needs to be done, and you’d be surprised how hard that is to find. 

If you’re looking for an agent who is creative, thinks outside the box, and will tell you what you need to hear instead of what you want to hear, contact me. You can call me anytime or visit my website here. I look forward to working with you!

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Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past twenty years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when positioning and marketing a home.