The Art of Business Growth: Understanding Before, During, and After Units

The Art of Business Growth: Understanding Before, During, and After Units

 

 

In this episode, Dean Jackson and I dive deep into the mechanics of successfully managing and expanding your real estate business, focusing on the before, during, and after phases of client engagement. We explore Dean's innovative methods for dissecting your business into three pivotal units and integrating the eight profit activators to optimize growth and client satisfaction.

Dean, renowned for his expertise in helping real estate agents uncover new opportunities within their existing databases, shared how breaking down your business into the before unit, during unit, and after unit offers a comprehensive framework for increased efficiency. His strategy revolves around starting with the during unit, which encompasses all activities from listing to closing a deal, ensuring optimal service delivery.

We also delve into the after unit, highlighting the critical importance of nurturing past clients and relationships, ensuring continued business and referrals. Finally, we unpack the transformative power of the before unit, focusing on lead generation and conversion to keep a steady flow of clients into the during unit.

From his hands-on approach to his clear-cut strategies, Dean provides actionable insights that are essential for real estate professionals looking to scale their business. If you’re eager to learn how to effectively structure your business for sustained success and client loyalty, this episode is a must-listen.


Mike

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Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past twenty years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when positioning and marketing a home.

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