Sellers Beware! Don't Hire An Agent Until You Know These SHOCKING #'s

  • Michael LaFido
  • 02/17/17

Recently, our area board of more than 16,401 agents revealed some statistics that show how not all agents are created equal.

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As someone selling their home, beware that not all agents are created equal!

Recently, our real estate board—one of the top five boards out of more than 16,401 agents in North America—released some statistics that were shocking, and not in a good way.

First off, we found that 54% of the agents on our board of more than 16,401 agents sold zero homes last year and 15% only one home. That’s not good, folks. We can also see that only 1% of agents sold 26 homes or more last year. I’m proud to be in that 1% when it comes to selling homes.

IF YOU’RE THINKING OF SELLING YOUR HOUSE IN 2017, DON’T HIRE SOMEBODY JUST BECAUSE YOU LIKE THEM.

If you’re thinking of selling your house in 2017, don’t hire somebody just because you like them, they work out at your health club, or because your husband or wife works with them. Do your due diligence and keep in mind that only 1% of us sold 26 or more homes last year, while 69% sold just one or zero homes.

These agents aren’t making a lot of money, so they’re not spending a lot of money to market your home. Remember, it’s not the market, it’s the marketing.

Last year, 73% of people polled said they would hire an agent who uses video to market homes versus an agent who doesn’t. If you’d like a second opinion on your home, I’ll be honest with you and tell it like it is.

If you have any other questions about selling your home this year in the Chicagoland market, give me a call or send me an email. I’d be happy to help.

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Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past twenty years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when positioning and marketing a home.

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