Q : How Do You Create Luxury "Lifestyle" Videos?

  • Michael LaFido
  • 12/7/20

Marketing a luxury home takes an enormous amount of creativity. One creative strategy to both show off your creativity and to showcase the best features of a home is through a luxury “lifestyle” video. We made one recently for a $7.25 million property we are marketing just outside of Chicago. We highlighted the pool and all of the entertainment space, which is really going to entice buyers. 

We recently shot a luxury lifestyle video for a $7.25 million home we’re marketing. You can see it in full here.

We highlighted some of the best features of the outside of the home through video; it had an amazing pool and a lot of land. We brought in my kids and the owner’s grandkids and emphasized the lifestyle of the home above all else. It’s about 25 miles outside of Chicago, and a fantastic place to entertain. We made sure to highlight the pool, yard, and home office.

When you put a lifestyle video together for a property, you have to go that extra mile to make sure you highlight all of its best features. You may have to move some furniture around or in or out, but it’s going to be worth it if it works to highlight a home’s feature.

We removed some things for photos and put everything back later as we do for most of our photoshoots. You have to create some “before” and “after” photos for your own portfolio. Current and future sellers will realize that you’re different from the competition and are putting your thoughts and creativity into action.

If you have any questions for me about real estate, don’t hesitate to reach out via phone or email. I look forward to hearing from you soon.

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Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past twenty years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when positioning and marketing a home.

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