How 3D Tours Are Changing Luxury Real Estate Marketing
When you're marketing a $3.3 million home, professional photography is only the beginning.
At one of our luxury listings, we've already completed professional interior photography and drone flyovers. The next step is creating an immersive Matterport 3D tour that allows potential buyers to virtually explore the property from almost anywhere.
Giving Buyers a Virtual Walkthrough
Using the Matterport Pro3 camera, the property is scanned from multiple locations throughout the home. Those scans are combined to create an interactive 3D experience where buyers can move from room to room, look around in 360 degrees, better understand the home's layout, and explore the property before scheduling an in-person showing.
The technology can also provide valuable information such as floor plans and estimated square footage.
Even more exciting is the ability to capture the exterior of a property. For luxury homes sitting on significant acreage or featuring pools, guest houses, detached garages, and other amenities, showcasing the exterior can be just as important as showcasing the interior.
Why Better Marketing Matters
The goal isn't simply to create impressive technology. It's to get the property in front of more potential buyers.
More online engagement can lead to more qualified interest. More qualified interest can lead to more showings. And more qualified showings can increase the opportunity for stronger offers.
That's why our luxury marketing strategy can include professional photography, drone photography and video, immersive 3D tours, detailed floor plans, and other tools designed to showcase a property's unique features.
Days on market can be the enemy of a seller. Creating maximum exposure from the beginning gives a property a better opportunity to stand out.
If you're thinking about selling your home and would like a free second opinion on your property's marketing strategy, reach out. There's no obligation.