Danger: Why Using the Agent Your Relocation Company Suggests Could Be A Huge Mistake When Selling

  • Michael LaFido
  • 06/16/17

If you’re a seller and you’re relocating to another area, and you have one of these big relocation companies involved, this is for you.

The problem with our industry is if you’re a seller who’s relocating and your employer brings in a relocation company, you’re limited in what you can and can’t do. Most recently, I was interviewed by a homeowner who was selling a $1.8 million home who was ready to hire me, and their company told them they needed to use a relocation agent.

Because our company wasn’t in their network, the relocation company essentially told them that if they went with me, they wouldn’t buy the home in the chance that it didn’t sell. So now their home is on the market, and their agent is probably a competent woman, but I did some research and she’s NEVER sold one home over $900,000 in her entire career.

In last year alone, we had eight sales above $880,000. This home was priced to twice that amount. It reminds me of the old adage: generalists get paid, and specialists get wealthy. This agent did not specialize in high-end and upper-end homes, which is frustrating because this homeowner wanted to hire me and was forced to go with a different, less experienced agent.

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RELOCATION AGENTS OFTEN MAKE UP TO 45% LESS BUT DO WAY MORE WORK.

When you’re dealing with relocation agents who represent sellers, many times they’re making 45% less because those relocation companies take a percentage. They also make you do a lot more paperwork and online reporting, making the process lengthier and more frustrating.

​​​​​​​Keep in mind that just because an agent specializes in relocation doesn’t mean that they have the experience needed to sell your home quickly and for the right price.

If you have any questions about relocation or you’re looking buy or sell a home, give me a call. I’d be happy to help!

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Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past twenty years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when positioning and marketing a home.

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