Auctioning Elegance: Where Unique Homes Meet Their Match

Auctioning Elegance: Where Unique Homes Meet Their Match

How auctions are revolutionizing the sale of luxury and unique homes.


Recently, I had the privilege of attending a prestigious real estate conference in New York, bringing together over 1,200 leading agents from around the globe. Among the highlights was a visit to the famed Sotheby's auction house, where I witnessed the adrenaline-pumping world of luxury home auctions firsthand.

Sotheby's, known for its lavish auctions spanning fine wine, iconic sports memorabilia, exquisite jewelry, and fine art, also plays host to the sale of luxurious properties. On the seventh floor, amidst an air of anticipation, three stunning properties were up for auction. These included a lavish Florida estate starting at $4 million and two Hamptons properties with opening bids of $27 million and $34 million respectively. The day concluded with an impressive $84 million in sales, with the Hamptons homes selling for a combined $79 million.


"I witnessed the adrenaline-pumping world of luxury home auctions firsthand."


Inspired by the New York experience, our team has embraced the auction method for unique properties in the Chicagoland area. We've seen firsthand the effectiveness of auctions in facilitating quick sales for distinctive homes. For instance, a property in Crystal Lake, struggling to find a buyer for years, was sold in just 45 days through our auction partnership. Another auction for a grand Barrington Hills residence attracted three potential buyers and several pre-auction offers. Though the auction was ultimately canceled, the heightened interest it generated was a win for the seller.

In markets like Chicagoland, where high-end sales above $10 million are rare, auctions offer a viable route to attract qualified buyers for unique or premium homes. This approach not only generates excitement but also brings a sense of urgency among buyers, often leading to quicker sales and satisfying outcomes for sellers.

The auction of an $8 million property in Naperville, facilitated by Sotheby's Concierge Auctions, stands as a testament to the power and potential of this sales method. It underscores the viability of auctions for marketing and selling high-value, distinctive properties that might otherwise linger on the market.

If you, or someone you know, owns a unique or high-end property that could benefit from the auction process, don't hesitate to call or email us. Auctions can unlock the true potential of a property, turning languishing listings into successful sales stories. Whether it's leveraging the international stage of Sotheby's or utilizing local auction platforms, we're here to guide you through the process and achieve exceptional results.

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Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past twenty years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when positioning and marketing a home.