A Naperville Home With an Indoor Pool and a 2-Story Office

A Naperville Home With an Indoor Pool and a 2-Story Office

Today I wanted to quickly address two topics: a new luxury listing of ours in Naperville and some interesting data in luxury price points.

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I have a couple of topics that I want to cover today: a high-end property we're marketing in Naperville and some data in the $3 million to $6 million price point.

First, we're really excited about 831 Diane Lane in Naperville, a gorgeous property built in 2007 that has that old-world feel and has more than 10,000 square feet. Three unique features of this home that we're getting a lot of feedback on include an indoor pool that is the best I've seen in the entire Midwest, a two-story master bedroom closet, and a two-story home office with a fireplace, tons of built-ins, and a second-floor library with a spiral staircase. It's an amazing property, and you can see some photos here.


Secondly, I want to address some data from the $3 million to $6 million price point over the last five years. The bottom line is that there were fewer properties selling at that price point in 2016 than in 2015, and even fewer than there were five years ago. Remember, regardless of whether you're selling an entry-level home or a luxury home, it's not about the market, it's about the marketing.

If you have any questions, please don't hesitate to give me a call or send me an email. I look forward to hearing from you.

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Throughout his career, Michael learned the importance of high-caliber marketing versus “traditional marketing”, which has become pivotal to his success. Over the past twenty years, LaFido and his team have developed a method that takes a more comprehensive, and proactive approach when positioning and marketing a home.